Planning and Implementation Materials
Four HEALing Communities Study (HCS) campaigns were developed, tailored, and implemented in each of 66 communities across four states (Kentucky, Massachusetts, New York, and Ohio). Specific objectives were developed for each of the four campaigns that aligned with priority groups and included:
Reduce Stigma
Make your organization a judgment-free zone that supports people with opioid use disorder throughout their recovery.
Encourage Treatment
Remove treatment barriers and improve access to care so people can get the help they need.
Provide Naloxone to Reverse Opioid Overdoses
Save lives by stocking naloxone at your organization and training staff to use it in the event of an opioid overdose.
Stigma objectives of the campaigns:
Normalizing possession and use of naloxone
Reducing shame and enhancing family and friends’ support for treatment with medications for opioid use disorder (MOUD)
Increasing acceptance that MOUD can be an essential part of someone’s recovery from OUD
Emphasizing that MOUD improves quality of life
Resources
The Communications Campaign materials were developed to help coalitions prepare, plan, and implement each of the four campaigns. Coalitions were provided with “core” campaign assets that could be tailored with local “faces and places.” These assets included digital products that could be used as paid advertisements or social media placements, and two formats of print materials that could be used in paid advertising, direct distribution in the form of flyers or palm cards in specific venues, or placement in locations around the community. Each community could adapt these materials to other formats as they chose.
See all Communications Campaign materials and resources