Resources
8 Resources
How to Build Relationships with Your Local Media
How to hold brief, structured meetings with media representatives to build an effective and respectful relationship with them.
How to Create Your Communication Campaign's Distribution Plan
Develop distribution or promotion plans to get campaign messages more effectively in front of the people you care about most.
How to Pitch, Place, and Leverage Op-Eds, Letters to the Editor, and Alternative Digital Content
Plan, draft, and submit print and digital content to the media that draws their attention to your work.
How to Plan and Organize Your Communications Around Key Topics and Events
Using a Campaign Calendar to Organize Your Community's Activities
How to Assess Campaign Progress in Communities and Identify Potential Enhancements
Ideas and tools to regularly assess campaign implementation and activities among your coalition and partners.
How to Create Do-It-Yourself (DIY) Video and Audio Materials
Best practices for creating materials to share through social media, websites, community presentations, and radio or TV public service announcements.
Building Sustainable Opioid Overdose Communications Beyond HCS
The HCS identified seven critical steps to help communities sustain communication efforts once funding for an intervention ends.
Navigating the Fundamentals Post-HCS. How to transition ownership of campaign messaging and resources to local platforms, and secure funding for continued communication work.