Resources
21 Resources
How to Build Relationships with Your Local Media
How to hold brief, structured meetings with media representatives to build an effective and respectful relationship with them.
How to Create Your Communication Campaign's Distribution Plan
Develop distribution or promotion plans to get campaign messages more effectively in front of the people you care about most.
How to Pitch, Place, and Leverage Op-Eds, Letters to the Editor, and Alternative Digital Content
Plan, draft, and submit print and digital content to the media that draws their attention to your work.
How to Plan and Organize Your Communications Around Key Topics and Events
Using a Campaign Calendar to Organize Your Community's Activities
How to Assess Campaign Progress in Communities and Identify Potential Enhancements
Ideas and tools to regularly assess campaign implementation and activities among your coalition and partners.
How to Create Do-It-Yourself (DIY) Video and Audio Materials
Best practices for creating materials to share through social media, websites, community presentations, and radio or TV public service announcements.
Building Sustainable Opioid Overdose Communications Beyond HCS
The HCS identified seven critical steps to help communities sustain communication efforts once funding for an intervention ends.
Navigating the Fundamentals Post-HCS. How to transition ownership of campaign messaging and resources to local platforms, and secure funding for continued communication work.
This document provides important guidance for communities on how to create and disseminate messages related to naloxone. The goal is to increase demand for naloxone and reduce the stigma around using it
This document provides important guidance for communities on how to create and disseminate messages related to naloxone. The goal of the communication campaign is to reduce the stigma surrounding opioid use disorder (OUD). Results from message testing point toward continuing to focus on medication for OUD (MOUD) and the stigma that surrounds offering, seeking, and staying on MOUD for at least 6 months.
Stay in MOUD Treatment Message Guidance
This document provides important guidance for communities on how to create and disseminate messages related to naloxone. The goals of the communication campaign are to increase the number of people who stay on medication treatment for 6 months or more and increase support for MOUD treatment retention.
COVID: The Urgency of Treating Opioid Use Disorder in the Time of COVID-19: Care Without Fear
When the COVID-19 pandemic first swept the country, the medical community was faced with the need to quickly respond to a specific urgent public health crisis, but it resulted in reduced attention to other health challenges, including opioid use disorder (OUD) and the risk of overdose.
Fentanyl Mixed with Stimulants
This media backgrounder presents key facts and evidence-based strategies to mitigate overdose deaths associated with fentanyl-contaminated stimulants.
How Addiction Changes the Brain
Opioids and other drugs interfere with the way neurons send, receive, and process signals via the brain's neurotransmitters, leading to abnormal messages being sent through the network.
Medications for Opioid Use Disorder Media Backgrounder
Studies show that people with opioid use disorder who stop taking opioids, even under the guidance of a health care provider, are very likely to return to using the drug (relapse). There are three FDA approved medications that can lower the risk of relapse and overdose.
How stigma sabotages treatment and access to effective treatment.
HCS Clear Communications Tip Sheets
The Clear Communications Tip Sheets provide information on plain language and clear communication standards, readability calculators, how to select suitable imagery, and how to avoid triggering or stigmatizing language.
Toolkit For Preventing Opioid Overdoses At Your Organization
The Organizational Toolkit describes the various ways that businesses, faith-based organizations, schools and universities, nonprofits, and other community-based organizations can provide valuable support to prevention, treatment, and recovery efforts in their communities.
The following social media toolkit contains ready-to-use social media content with graphics to spread public awareness of the stigma of medications for opioid use disorder.
The following social media toolkit contains ready-to-use social media content with graphics to spread public awareness of the dangers of fentanyl.
Ohio Naloxone Social Media Toolkit
The following social media toolkit contains ready-to-use social media content with graphics to spread public awareness of naloxone.